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What is “Mobilegeddon” ?

Kid with Mobile phone

Well, it looks two words put together, “mobile” and “geddon”. Let’s consult the dictionary.

mobile
1. capable of being moved.
2. Characterized by an extreme degree of fluidity, moving or flowing with great freedom.
3. ….

-geddon (suffix)
1. Denoting a catastrophic event caused by or related to the stem word.

So, when we put them together, the word would imply a “catastrophic even that stems from mobile”. The term, mobilegeddon is actually a phrase that’s been used to describe one of Google’s latest search algorithms that penalizes websites for not being mobile friendly. Specifically, on April 12, 2015, Google will use “mobile-friendliness” as a worldwide ranking factor. While it’s not necessarily catastrophic as the term would imply, it’s nonetheless very important. Why ? If your website is not mobile friendly, it will start ranking lower in search engine results. It’s inevitable that this will happen as more sites become mobile friendly. Think about it for minute as a user. You enter a search in your mobile phone and Google brings up a list of sites for you to view. You select the first site and guess what ? You can’t read it ! This does you no good and it’s not good for Google either. If your website is not mobile friendly, think about moving in that direction soon.

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