Google has over 250 criteria they use to rank websites. No one knows exactly what each criteria is (except the Google engineers). However, we do have a good general idea of what works and what doesn’t by listening to Google’s search engineers and reading Google’s web design guidelines. The main areas for good SEO practices are;
- High Quality Content
- Relative Keywords,
- Mobile-friendly website
- Inbound links from Authoritative sites
The SEO is not just adding keywords, but rather it’s a cornerstone process that starts when the project starts.
As stated above, one of the most important SEO practices is creating high quality & engaging content that is useful to the user. Upon our initial meeting on discussing requirements for the website, we suggest value added content that should be added to your website, for this very reason.
Once we’ve determined what type of content we will present, we research the optimal keywords to use, based on your industry and competition and make sure that the keywords are naturally implemented throughout the website.
All our websites are based on Responsive Web Design, which is mobile-friendly. This is very important, since as of April 15 2015, Google will start to ranking websites lower that are not mobile-friendly.
Finally, we will implement outbound links to useful resources as well as identifying inbound links from authoritative sites.