Our Design Process - Appware Labs

Our Web Design & SEO Processes

The design process we use at Appware Labs was developed to meet two primary goals: (1) To ensure clients are 100% happy with the design and development at every stage of the process and (2) that we are meeting or exceeding the requirements set forth in the beginning of the project.

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The SEO process we use starts at the very beginning of design and runs concurrently during the development of the website. SEO is *not* something you do, after the website is complete. For this very reason, we follow a rigorous process where the main objective is to ensure no critical elements are missed.

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Our Web Design Process

Determine Scope
Meet with you initially to identify the scope of the project and understand what type of support you may need. At the same time, we will bring our packaged pricing, Bronze, Silver, Gold and Platinum packaged pricing. This way you will get a sense of the cost of the project from the very beginning.
Send Questionnaire
After a contract is signed, we send you a project questionnaire. This questionnaire is important in that it identifies key questions about your business and your goals.
Create WireFrame Design
After the questionnaire is complete, we begin putting together, two or three different wireframe design of the website. We study your competition, locally and nationally so we can understand weak and strong areas we can address with the client’s design. We also start gathering any images, or videos that may be needed.
Review Designs with Client
We meet with the client to review the different wireframe designs and select and/or modify one of the designs that matches the need of the client. We also review the images or graphics that will be used.
Build First Draft
After the initial design and graphics are approved by client, we begin building the website, with filler content and the images. This is important as we are getting the architecture and flow of the website. We also test the website out on mobile phones to make sure the website is rendering properly.
Client Review
We send the client a link of the website, with the filler content. At this point, we may make changes or modifications to the design.
Modifications and Content (Iterative)
After the website design is modified/approved we begin plugging in the real content, along with SEO keywords etc. See our SEO Process. This is an iterative process where we provide a live link of the website to the client for review.
Client Signoff
This is just a simple step where the Client OK’s the final implementation of the website.
Pre Launch Review
If the client has selected the support package to maintain the website themselves, we create training videos and set a time and date to review each video. We make final backups of the website and set a launch date.
Launch !
Launch the website and setup the Google Analytics and submit the XML Sitemaps to the search engines.
Follow Up
We meet with the client to discuss any future needs, analytics and a strategic plan for marketing.

Our SEO Process

Google has over 250 criteria they use to rank websites. No one knows exactly what each criteria is (except the Google engineers). However, we do have a good general idea of what works and what doesn’t by listening to Google’s search engineers and reading Google’s web design guidelines. The main areas for good SEO practices are;

High Quality Content
Relative Keywords,
Mobile-friendly website
Inbound links from Authoritative sites

The SEO is not just adding keywords, but rather it’s a cornerstone process that starts when the project starts.

As stated above, one of the most important SEO practices is creating high quality & engaging content that is useful to the user. Upon our initial meeting on discussing requirements for the website, we suggest value added content that should be added to your website, for this very reason.

Once we’ve determined what type of content we will present, we research the optimal keywords to use, based on your industry and competition and make sure that the keywords are naturally implemented throughout the website.

All our websites are based on Responsive Web Design, which is mobile-friendly. This is very important, since as of April 15 2015, Google will start to ranking websites lower that are not mobile-friendly.

Finally, we will implement outbound links to useful resources as well as identifying inbound links from authoritative sites.

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Our Web Design & SEO Processes

Our Web Design Process

Determine Scope

Send Questionnaire

Create WireFrame Design

Review Designs with Client

Build First Draft

Client Review

Modifications and Content (Iterative)

Client Signoff

Pre Launch Review

Launch !

Follow Up

Our SEO Process

Helpful Links

SiteMap

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